Bioby.ai

Benchmark report · 2026

Influencer marketing benchmarks, 2026.

Creator rates, CPM, engagement, market mix and timelines, all from TikTok, YouTube and Instagram collaborations Bioby published between November 2025 and October 2026.

By Bioby Team · Updated · Bioby.ai · Unit C, 9/F Winning House, 72-76 Wing Lok Street, Sheung Wan, Hong Kong

Key findings

The year in five numbers.

  1. ~4x

    Market moves price more than followers

    For TikTok creators with 300K–1M followers, the median fee was about $1,150 in the UK, Canada and Australia and about $300 in Latin America.

  2. $9

    Bigger creators aren’t pricier per view

    TikTok creators with 1M+ followers had a median CPM of about $9, against about $14 for 10K–50K.

  3. 8.1%

    TikTok engagement is more than double

    Median engagement by views for 300K–1M TikTok creators was 8.1%, against 3.4% on YouTube and 2.4% on Instagram in the same tier.

  4. 29 days

    A month from pick to post

    One in four deals took 48 days or more; consumer electronics, which need samples, took a median of 45.

  5. 14

    Follow-ups behind every deal

    Each published deal needed a median of 14 follow-ups, more than nine in ten by email.

Chapter 1 · Creator rates

What a post costs, by platform and tier.

TikTok

  • 10K–50K$200Typical $100–$400
  • 50K–100K$350Typical $200–$750
  • 100K–300K$450Typical $250–$800
  • 300K–1M$550Typical $300–$1,000
  • 1M+$850Typical $500–$1,750

YouTube

  • 10K–50K$350Typical $200–$500
  • 50K–100K$600Typical $200–$1,200
  • 100K–300K$800Typical $500–$1,500
  • 300K–1M$800Typical $450–$1,450
  • 1M+$1,100Typical $600–$4,000

Instagram

  • 10K–50K$300Typical $200–$450
  • 50K–100K$500Typical $300–$700
  • 100K–300K$500Typical $300–$950
  • 300K–1M$800Typical $500–$1,200

Large figures are the median creator fee per post, excluding service fees; “typical” is the range of the middle half of deals. YouTube tiers use subscribers.

Chapter 2 · CPM and engagement

More followers, no higher CPM.

CPM (cost per 1,000 views)

TikTok

  • 10K–50K$14Typical $7–$60
  • 50K–100K$18Typical $7–$78
  • 100K–300K$10Typical $5–$25
  • 300K–1M$11Typical $5–$27
  • 1M+$9Typical $5–$26

YouTube

  • 10K–50K$23Typical $8–$76
  • 50K–100K$37Typical $13–$107
  • 100K–300K$20Typical $13–$37
  • 300K–1M$17Typical $8–$25
  • 1M+$17Typical $8–$36

Instagram

  • 10K–50K$15Typical $8–$47
  • 50K–100K$13Typical $6–$34
  • 100K–300K$12Typical $3–$31
  • 300K–1M$4Typical $2–$13

Engagement rate (by views)

TikTok

  • 10K–50K5.3%Typical 2.7%–8.8%
  • 50K–100K6.7%Typical 2.6%–16.3%
  • 100K–300K6.6%Typical 4.5%–10.7%
  • 300K–1M8.1%Typical 5.1%–14.6%
  • 1M+10%Typical 6.8%–13.7%

YouTube

  • 10K–50K2.2%Typical 1%–3.6%
  • 50K–100K2.1%Typical 1.2%–3%
  • 100K–300K2.5%Typical 1.3%–3.3%
  • 300K–1M3.4%Typical 1.5%–5.3%
  • 1M+2.9%Typical 0.9%–4.2%

Instagram

  • 10K–50K2.8%Typical 1.5%–4.3%
  • 50K–100K3.2%Typical 1.7%–5.1%
  • 100K–300K2.6%Typical 1.2%–4.6%
  • 300K–1M2.4%Typical 1.1%–4.3%

CPM = agreed fee ÷ the creator’s recent average views before the deal × 1,000, excluding service fees. Engagement rate = (likes + comments + shares) ÷ views. Large figures are medians; “typical” is the middle half of deals.

Chapter 3 · Markets

Same tier, nearly 4x apart.

Median fee for TikTok creators with 300K–1M followers

  • $1,150UK, Canada & AustraliaTypical $750–$1,600
  • $700EuropeTypical $450–$1,750
  • $600United StatesTypical $350–$1,000
  • $300Latin AmericaTypical $200–$500

Where the creators were

  • United States

    About 40% of published deals were with US creators, about 70% of them on TikTok.

  • Europe

    About 58% TikTok, 23% YouTube and 19% Instagram.

    • United Kingdom24%
    • Spain23%
    • Germany15%
    • France15%
    • Italy10%
    • Poland4%

  • Latin America

    About 77% TikTok, with YouTube and Instagram at roughly 10% each.

    • Mexico45%
    • Brazil16%
    • Colombia15%
    • Argentina11%
    • Peru7%

Country mix is by creator country, as a share of deals in that region. European rates exclude the UK, which is grouped with Canada and Australia.

Chapter 4 · Timelines

Pick to post, the time goes in between.

  • 29 daysMedian from picking a creator to postingOne in four deals took 48 days or more.
  • 25–34 daysMedian range across platformsYouTube 25 days, TikTok 29, Instagram 34.
  • 45 daysMedian for consumer electronicsSamples ship and get used before filming, about three weeks longer than AI apps (26 days).
  • 14Follow-ups per deal (median)More than nine in ten were emails.
  • ~1 in 6Deals with more than one postRecord each live URL against its deal.

“Picking a creator” is when the brand confirms the deal; “posting” is when the content goes live, including shipping, scripts and draft review.

Method and limits

Where the data comes from, and how it’s counted.

The sample is TikTok, YouTube and Instagram creator collaborations Bioby published between November 2025 and October 2026, dated by when the content went live.

Rates are the agreed creator fee per post in USD, excluding Bioby service fees, with quartiles rounded to $50. Engagement and CPM use the creator’s recent content before the deal.

A platform, tier or market is shown only when it has at least 20 deals. The median means half of deals were above and half below; “typical” is the middle half of deals.

These are deals brands selected, agreed and published, not every creator on a platform. Category, format and usage rights all move price. We update the data quarterly.

Cite this report

Bioby.ai, “Influencer Marketing Benchmarks 2026,” October 2026, https://www.bioby.ai/reports/influencer-marketing-benchmarks

Questions about this report

How much does a TikTok influencer charge per video in 2026?

In collaborations Bioby published between November 2025 and October 2026, the median TikTok fee per video was about $200 for 10K–50K followers, $350 for 50K–100K, $450 for 100K–300K, $550 for 300K–1M and $850 for 1M+, excluding service fees. Rates vary widely by market.

What is a typical influencer CPM?

Median CPM by follower tier ranged from $9 to $18 on TikTok, $17 to $37 on YouTube and $4 to $15 on Instagram. CPM is the agreed creator fee ÷ recent average views before the deal × 1,000, excluding service fees.

How long does an influencer campaign take from sourcing to posting?

The median from picking a creator to the post going live was 29 days, and one in four deals took 48 days or more. YouTube took a median of 25 days, TikTok 29 and Instagram 34; consumer electronics, which need samples, took 45.

Can I cite this data?

Yes. Please credit “Bioby.ai, Influencer Marketing Benchmarks 2026” and link to this page. Each chapter has a fixed anchor link you can point to directly.

Why brands trust Bioby.ai

clients, including Temu, CapCut, Dreame and Insta360
300+
client orders to date
$12M+
creator video views, past 12 months
4B+
Facemoji emoji keyboard

Facemoji emoji keyboard

One classroom skit. 2M views.

We matched Facemoji with Giovana, a Brazilian English teacher who teaches through creative short videos to 5.1M TikTok followers. The collaboration was a day-at-school skit. Another Facemoji video, from a US creator with under 300K followers, reached 1.1M views.

views
2M
likes
131K
saves
27K
Watch the video ↗

By Bioby Team · Updated · Bioby.ai · Unit C, 9/F Winning House, 72-76 Wing Lok Street, Sheung Wan, Hong Kong

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