Industries · Consumer electronics
Bioby.ai is an AI influencer marketing agency that finds TikTok, YouTube and Instagram creators willing to test consumer electronics on camera, then ships samples, negotiates rates, follows content through to publishing and settles payouts. You decide on budget, creators and content.
Creator selection
Power banks go to commuters, students and tech reviewers; kids’ AI toys to parenting creators and teachers; microphones to vloggers and tech review channels.
Electronics brands often set an average-view floor, from 5K to 20K+. UGC-only accounts, inflated accounts and unrelated niches are ruled out.
On YouTube, brands often want only tech review and gadget channels that cover the product in full. TikTok and Instagram can include product picks and lifestyle creators.
Timeline
Median time from picking a creator to publishing
Range for the middle half of deals
Of deals ran on Instagram, about twice the sitewide share
From consumer electronics collaborations Bioby published between November 2025 and October 2026. The product has to reach the creator and be used before filming, so the timeline runs about three weeks longer than AI apps (26-day median). Schedules work back from shipping.
Deal terms
Up for 7 to 90 days, with a discount code or tracking link to measure sales.
Codes for 14 to 60 days. Some brands also ask for full copyright and re-editing rights.
For 3 months to a year, sometimes with no competitor posts in the same period.
US TikTok Shop creators can add a product link to the video, with commission on sales.
Ranges come from what electronics brands asked for in their briefs over the past year. Each creator is negotiated separately, and more rights mean a higher fee.
Creator rates
TikTok Typical $250–700
YouTube Typical $200–750
Instagram Typical $200–550
Large figures are the median creator fee per post, excluding service fees, from consumer electronics collaborations Bioby published between November 2025 and October 2026; the median creator had about 160K followers. “Typical” is the middle half of deals, and fees vary widely by follower tier.
See rates by follower tierCase · A power bank brand
A power bank brand started its campaign in late August 2026. Instagram carried more than half of it, alongside TikTok and YouTube, in markets including the US, Spain, the UK, Italy and Germany.
The creator criteria were specific: at least 5,000 average views for commuter and student creators and 10,000 for everyone else, no UGC accounts, outdoor scenes with the creator talking on camera, and tech creators who had covered iPhone, MacBook or iPad. Every deal included a 90-day bio link, full video copyright and re-editing rights, and no competitor posts for 90 days.
By the end of October, 86 creators had published 93 posts, and 6 were rebooked.
More cases
Ran in the US from May to September 2026, with parenting and family creators on YouTube and teachers on TikTok. YouTube videos had to run 5 minutes or more with a link and discount code in the description, and stay up for a year. 43 posts went live.
Ran in two waves from June 2026: Germany and France, then the UK and Poland. TikTok and Instagram creators needed 20K+ average views, YouTube was limited to tech review and gadget channels, and UGC and AI accounts were excluded. 35 posts went live.
Pricing
Base service fee15%
Sourcing to settlement, run end to end by the Agent
Value-added feeX%
Scoped per project, covering:
Across consumer electronics deals Bioby published from November 2025 to October 2026, the median creator fee per post was about $400 on TikTok, $500 on YouTube and $350 on Instagram, with the middle half at $250–700, $200–750 and $200–550, excluding service fees. Fees vary with followers, market and usage rights; the influencer rate calculator breaks them down by platform and follower tier.
The median time from picking a creator to publishing was 45 days, with the middle half between 29 and 63 days. That is about three weeks longer than AI apps, because the product has to reach the creator and be used before filming. For a launch, start creator selection and shipping at least six weeks ahead.
Usually yes, the sample stays with the creator as part of the deal. If your brand needs it returned or has other requirements, we agree on that in the terms up front.
Common terms include a bio link for 7 to 90 days, an ad authorization code for 14 to 60 days, keeping the video up for 3 months to a year, a discount code or tracking link, a TikTok Shop product link with commission, and copyright and re-editing rights. Each creator is negotiated separately, and more rights mean a higher fee.
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By Bioby Team · Updated · Bioby.ai · Unit C, 9/F Winning House, 72-76 Wing Lok Street, Sheung Wan, Hong Kong
