Markets · Latin America

LatAm influencer marketing, by country.

Bioby.ai is an AI influencer marketing agency that finds TikTok, YouTube and Instagram creators in Mexico, Brazil, Colombia, Argentina and the rest of Latin America, negotiates at local rates, follows content through to publishing and settles payouts. You decide on budget, creators and content.

See creator rates

Latin American markets

Mexico is nearly half. Brazil runs on its own.

  • Mexico

    About 45% of our LatAm deals. Spanish-language, mostly TikTok.

  • Brazil

    About 16%. Portuguese-language, with its own brief and scripts.

  • Colombia

    About 15%. Spanish-language, almost all TikTok.

  • Argentina, Peru and more

    Argentina about 11%, Peru about 7%, the rest in Chile, the Dominican Republic and others.

Based on creator countries in Latin American collaborations Bioby published from November 2025 to October 2026. About 77% ran on TikTok, with YouTube and Instagram at roughly 10% each.

Creator rates

LatAm TikTok creators, about half the US rate mid-tier.

  • $250

    100K–300K followers Typical $150–500 US about $500

  • $300

    300K–1M followers Typical $200–500 US about $600

  • $800

    1M+ followers Typical $500–2,000 US about $1,000

Large figures are the median fee per video for Latin American TikTok creators, excluding service fees, from collaborations Bioby published between November 2025 and October 2026. “Typical” is the middle half of deals. There were too few LatAm deals under 100K followers to list.

See rates by market

Case · A pet social app

42 creators. 17 rebooked.

A pet social app has run creator campaigns with Bioby since December 2025, almost all on TikTok, across Mexico, Colombia, Argentina and the US. Latin America accounted for nearly half of the posts.

By June 2026, 42 creators had published 76 posts, and 17 of them worked with the brand more than once. The median creator had about 680K followers, and the median time from picking a creator to publishing was 25 days.

How we work

One region, several shortlists.

  • 01

    A shortlist per country

    Mexico, Colombia and Argentina all speak Spanish, but audiences care about different topics. Each country is screened on its own, by audience country.

    KOL marketing
  • 02

    Local rates

    Creators in the same tier cost noticeably less in Latin America than in the US. We negotiate against past deals in the same market.

    Influencer rate calculator
  • 03

    Rebook what works

    The Agent keeps each creator’s collaboration and delivery history, so strong performers are rebooked first, at prices checked against past deals.

    TikTok influencer marketing

Pricing

15%+X%

Base service fee15%

Sourcing to settlement, run end to end by the Agent

Value-added feeX%

Scoped per project, covering:

  • Negotiation complexity
  • Payment terms
  • Fulfillment guarantee
  • Campaign planning

Frequently Asked Questions

How much does a Latin American influencer charge per video?

Across collaborations Bioby published from November 2025 to October 2026, the median fee per video for Latin American TikTok creators was about $250 at 100K–300K followers, $300 at 300K–1M and $800 at 1M+, excluding service fees.

Which Latin American country should we start with?

Mexico accounted for about 45% of our Latin American collaborations over the past year, followed by Brazil, Colombia and Argentina. Spanish-language content can reach several countries, while Brazil needs Portuguese content and is best planned on its own.

Which platform works best in Latin America?

About 77% of our Latin American collaborations over the past year ran on TikTok, with YouTube and Instagram at roughly 10% each.

Why brands trust Bioby.ai

clients, including Temu, CapCut, Dreame and Insta360
300+
client orders to date
$12M+
creator video views, past 12 months
4B+
Facemoji emoji keyboard

Facemoji emoji keyboard

One classroom skit. 2M views.

We matched Facemoji with Giovana, a Brazilian English teacher who teaches through creative short videos to 5.1M TikTok followers. The collaboration was a day-at-school skit. Another Facemoji video, from a US creator with under 300K followers, reached 1.1M views.

views
2M
likes
131K
saves
27K
Watch the video ↗

By Bioby Team · Updated · Bioby.ai · Unit C, 9/F Winning House, 72-76 Wing Lok Street, Sheung Wan, Hong Kong

Share your countries and budget. The LatAm shortlist is on us.