Free tool
Influencer rate calculator, based on real deals.
Pick a platform, follower tier and market to see the median creator fee per post and the typical range. Based on TikTok, YouTube and Instagram deals Bioby published from November 2025 to October 2026. Creator fees only, excluding service fees.
Full rate table
Three platforms, one table.
TikTok
- 10K–50K$200Typical $100–$400
- 50K–100K$350Typical $200–$750
- 100K–300K$450Typical $250–$800
- 300K–1M$550Typical $300–$1,000
- 1M+$850Typical $500–$1,750
YouTube
- 10K–50K$350Typical $200–$500
- 50K–100K$600Typical $200–$1,200
- 100K–300K$800Typical $500–$1,500
- 300K–1M$800Typical $450–$1,450
- 1M+$1,100Typical $600–$4,000
- 10K–50K$300Typical $200–$450
- 50K–100K$500Typical $300–$700
- 100K–300K$500Typical $300–$950
- 300K–1M$800Typical $500–$1,200
Large figures are the median creator fee per post; “typical” is the range of the middle half of deals. Service fees excluded. YouTube tiers use subscribers.
Why prices differ
Same follower tier, nearly 4× apart.
- $1,150UK, Canada & AustraliaTypical $750–$1,600
- $700EuropeTypical $450–$1,750
- $600United StatesTypical $350–$1,000
- $300Latin AmericaTypical $200–$500
Median fee per post for TikTok creators with 300K–1M followers.
Format
YouTube integrations and dedicated videos are priced separately. On Instagram, adding Stories or a bio link raises the fee.
YouTube influencer marketingUsage rights
Ad authorization, re-editing and commercial usage usually raise the fee, so we confirm them with you at the shortlist stage.
Instagram influencer marketingRebooking
When you rebook a creator who performed well, the Agent negotiates against that creator’s past deals.
TikTok influencer marketing
Methodology
Where these numbers come from.
The data covers TikTok, YouTube and Instagram deals Bioby published from November 2025 to October 2026. Each deal is one post by one creator. Amounts are creator fees in US dollars, excluding Bioby service fees.
Large figures are medians. “Typical” is the range of the middle half of deals, from the 25th to the 75th percentile. Tiers use the creator’s follower or subscriber count at the time of the deal, markets use the creator’s country, and figures are rounded to the nearest $50.
When a platform, tier and market combination has too little data, the calculator shows that platform and tier across all markets instead. Instagram creators under 10K or over 1M followers are left out because the samples are small. Data last updated October 2026.
Questions about influencer rates
How much does a TikTok influencer charge per video?
Across TikTok deals Bioby published from November 2025 to October 2026, the median creator fee per video was about $200 for 10K–50K followers, $450 for 100K–300K, $550 for 300K–1M and $850 for 1M+, excluding service fees.
How much do YouTube and Instagram creators charge?
On YouTube, the median fee per video was about $350 for 10K–50K subscribers, $800 for 100K–1M and $1,100 for 1M+. On Instagram, the median fee per post was about $300 for 10K–50K followers, $500 for 50K–300K and $800 for 300K–1M. Service fees excluded.
Why do creators with similar followings charge such different rates?
Market, format and usage rights all change the price. Among TikTok creators with 300K–1M followers, the median fee was about $1,150 in the UK, Canada and Australia and about $300 in Latin America. Integration or dedicated video, bio links and ad authorization also change what the same creator charges.
Do these figures include service fees?
No. Bioby charges a 15% base service fee + X% value-added service fee per creator order, and creator quotes are passed through at cost. The X% is scoped per project for negotiation difficulty, payment terms, fulfillment guarantees and campaign planning.
Will the actual price match the calculator?
The calculator shows medians and typical ranges from published deals, which is useful for budgeting. Actual quotes come from each creator based on format, timing and rights. After outreach, we put every negotiated quote in the shortlist for you to approve.
By Bioby Team · Updated · Bioby.ai · Unit C, 9/F Winning House, 72-76 Wing Lok Street, Sheung Wan, Hong Kong