Markets · United States

US influencer marketing, priced by CPM.

Bioby.ai is an AI influencer marketing agency that finds US creators on TikTok, YouTube and Instagram for brands going global, negotiates by recent views and CPM, follows content through to publishing and settles payouts. You decide on budget, creators and content.

Calculate creator CPM

The US market

Over the past year, the US was our largest market.

  • About 40%

    Of published deals were with US creators

  • About 70% TikTok

    YouTube and Instagram each took just over 10%

  • About 290K

    Median follower count of our US creators

Based on creator countries in collaborations Bioby published from November 2025 to October 2026.

Creator rates

US TikTok creators cost more than all markets, at every tier.

  • $300

    10K–50K followers Typical $150–700

  • $600

    50K–100K followers Typical $350–900

  • $500

    100K–300K followers Typical $250–1,000

  • $600

    300K–1M followers Typical $350–1,000

  • $1,000

    1M+ followers Typical $600–1,750

Large figures are the median fee per video for US TikTok creators, excluding service fees, from collaborations Bioby published between November 2025 and October 2026. “Typical” is the middle half of deals. US rates on YouTube and Instagram were close to the all-market figures.

See rates by market

Case · A document scanner app

CPM first, then the deal.

A document scanner app has run creator campaigns with Bioby since late April 2026, mainly in the US and mostly on TikTok, with some Instagram.

The brand wrote its creator criteria as CPM: up to $70 for creators in its target content types, and any content type for creators averaging more than 150K views at a CPM under $20. Fees had to be at least $500 per post, accounts had to post at least monthly, and tech reviewers were excluded.

Every deal included a 7-day bio link, a one-month ad code and commercial rights, at least three months online, and no competitor posts within three days either side. By October 2026, 39 creators had published 41 posts.

How we work

For the US, settle three things first.

  • 01

    Set a CPM cap

    Pick a CPM cap for your product and budget. Every creator we shortlist comes with a quote and a CPM based on recent views.

    Influencer CPM calculator
  • 02

    Price in the rights

    Bio links, ad codes, how long the video stays up and competitor limits are agreed creator by creator at outreach. More rights mean a higher fee.

    Instagram influencer marketing
  • 03

    Test on TikTok, explain on YouTube

    TikTok suits testing several angles with many creators at once. Products that need a full demo add long-form YouTube.

    YouTube influencer marketing

Pricing

15%+X%

Base service fee15%

Sourcing to settlement, run end to end by the Agent

Value-added feeX%

Scoped per project, covering:

  • Negotiation complexity
  • Payment terms
  • Fulfillment guarantee
  • Campaign planning

Frequently Asked Questions

How much does a US influencer charge per video?

Across collaborations Bioby published from November 2025 to October 2026, the median fee per video for US TikTok creators was about $300 at 10K–50K followers, $600 at 300K–1M and $1,000 at 1M+, higher than the all-market median at every tier. Figures exclude service fees.

Which platform works best in the US?

About 70% of our US collaborations over the past year ran on TikTok, with YouTube and Instagram each just over 10%. TikTok suits testing content angles with many creators at once; YouTube suits products that need a full demo.

How do I tell whether a US creator’s fee is reasonable?

Divide the fee by the creator’s recent average views and multiply by 1,000 to get CPM, then compare it with creators on the same platform and follower tier. The influencer CPM calculator does this for you.

Why brands trust Bioby.ai

clients, including Temu, CapCut, Dreame and Insta360
300+
client orders to date
$12M+
creator video views, past 12 months
4B+
Facemoji emoji keyboard

Facemoji emoji keyboard

One classroom skit. 2M views.

We matched Facemoji with Giovana, a Brazilian English teacher who teaches through creative short videos to 5.1M TikTok followers. The collaboration was a day-at-school skit. Another Facemoji video, from a US creator with under 300K followers, reached 1.1M views.

views
2M
likes
131K
saves
27K
Watch the video ↗

By Bioby Team · Updated · Bioby.ai · Unit C, 9/F Winning House, 72-76 Wing Lok Street, Sheung Wan, Hong Kong

Share your product and budget. The US shortlist is on us.