Markets · Europe

European influencer marketing, per country.

Bioby.ai is an AI influencer marketing agency that finds TikTok, YouTube and Instagram creators in the UK, Spain, Germany, France, Italy, Poland and across Europe, builds shortlists by country and language, negotiates at local rates, follows content through to publishing and settles payouts. You decide on budget, creators and content.

See creator rates

European markets

The UK and Spain, about a quarter each.

  • United Kingdom

    About 24% of our European deals. English-language, mostly TikTok.

  • Spain

    About 23%. Spanish-language, with the highest YouTube share in Europe.

  • Germany and France

    About 15% each, with German and French content prepared separately.

  • Italy, Poland and more

    Italy about 10%, Poland about 4%, plus the Netherlands, Portugal, Czechia and others.

Based on creator countries in European collaborations Bioby published from November 2025 to October 2026. About 58% ran on TikTok, 23% on YouTube and 19% on Instagram.

Creator rates

European creator rates, by platform and tier.

  • $400

    TikTok 100K–300K followers Typical $250–600

  • $700

    TikTok 300K–1M followers Typical $450–1,750

  • $700

    TikTok 1M+ followers Typical $450–1,100

  • $900

    YouTube 300K–1M subscribers Typical $450–1,200

  • $800

    Instagram 100K–300K followers Typical $450–1,100

Large figures are the median fee per post for creators in Europe excluding the UK, before service fees, from collaborations Bioby published between November 2025 and October 2026. The UK is grouped with Canada and Australia, where the median for TikTok creators with 300K–1M followers was about $1,150.

See rates by market

European cases

Germany, the UK, Spain. Already live.

  • A cross-border e-commerce platform · Germany

    Split into five market projects. Germany had its own shortlist and negotiation and published 25 posts; Central Europe covered Czechia, Slovakia and Hungary.

    KOL marketing
  • A wireless microphone brand · UK and Poland

    Ran in two waves: Germany and France, then the UK and Poland. TikTok and Instagram creators needed 20K+ average views; YouTube was limited to tech review channels.

    Consumer electronics
  • A power bank brand · Spain, UK, Italy

    Instagram carried more than half, alongside TikTok and YouTube. Every deal included a 90-day bio link and full video copyright.

    Consumer electronics
  • AI character-chat apps · Spain

    YouTube campaigns centered on Spain, the US and Argentina, with the two Spanish-speaking markets accounting for more than half of the videos.

    YouTube influencer marketing

How we work

Many countries, one schedule.

  • 01

    A shortlist per country

    Each country is screened on its own, by audience country and content language. German, French, Italian and Polish content is prepared separately.

  • 02

    Local rates

    Creators in the same tier are priced differently from country to country. We negotiate against past deals in the same market.

    Influencer rate calculator
  • 03

    One schedule

    Countries run in parallel. Candidates, quotes, drafts and publishing updates are pushed to Feishu, WeCom, DingTalk, Slack or WhatsApp.

    How candidates reach you

Pricing

15%+X%

Base service fee15%

Sourcing to settlement, run end to end by the Agent

Value-added feeX%

Scoped per project, covering:

  • Negotiation complexity
  • Payment terms
  • Fulfillment guarantee
  • Campaign planning

Frequently Asked Questions

How much does a European influencer charge per post?

Across collaborations Bioby published from November 2025 to October 2026, median fees in Europe excluding the UK were about $700 for TikTok creators with 300K–1M followers, $900 for YouTube channels with 300K–1M subscribers and $800 for Instagram creators with 100K–300K followers. In the UK, Canada and Australia, TikTok creators with 300K–1M followers had a median of about $1,150. Figures exclude service fees.

Can we run several European countries at once?

Yes. Over the past year our European collaborations covered the UK, Spain, Germany, France, Italy, Poland and more. Each country gets its own shortlist and quotes, and your team works from one schedule.

Which platform works best in Europe?

About 58% of our European collaborations over the past year ran on TikTok, 23% on YouTube and 19% on Instagram. Spain had the highest YouTube share in Europe.

Why brands trust Bioby.ai

clients, including Temu, CapCut, Dreame and Insta360
300+
client orders to date
$12M+
creator video views, past 12 months
4B+
Facemoji emoji keyboard

Facemoji emoji keyboard

One classroom skit. 2M views.

We matched Facemoji with Giovana, a Brazilian English teacher who teaches through creative short videos to 5.1M TikTok followers. The collaboration was a day-at-school skit. Another Facemoji video, from a US creator with under 300K followers, reached 1.1M views.

views
2M
likes
131K
saves
27K
Watch the video ↗

By Bioby Team · Updated · Bioby.ai · Unit C, 9/F Winning House, 72-76 Wing Lok Street, Sheung Wan, Hong Kong

Share your countries and budget. The Europe shortlist is on us.